1. What is the title of the ad you have chosen Essays - Marketing

1. What is the title of the ad you have chosen? Working Together (To Make Your Day Better) 2. For what company or organization was this ad created? What creative team or advertising firm worked on this ad? (This second question you may need to research.) McDonald's Corporation. Through hours of research I was able to learn that McDonald's has several advertising and marketing companies they hire to create commercials for them. Their current advertising firm is Omnicom. Omnicom has worked for them for several years and could have had a hand in this commercial. 3. List interesting details from the ad. Be sure to identify specific details that stand out to you, such as colors, symbols, use of space, lighting, sound effects, background music, camera angles/movements, characters' clothing, facial expressions, body language, demographics, interactions, etc. Note any drastic shifts or changes. |Multiple Races |Constant Smiling |Use of laugher | |Overload of kindness |Willingness to please |Simple choreography | |Fast pace |Helpfulness to teammates |Determination to reach | |Simple music |Clean restaurant |Sounds of cooking | |People eating happily |Fun workplace |Friendship | |Sunrise to night theme |Efficiency |Clean, matching uniforms | |McDonald's usual jingle |McDonald's 'I'm lovin' |It all started with a | |at the end |it' tagline at the finish|light switch being turned| | | |on. | 4. Using the details from #3, describe the ad to someone who has never seen it before. The McDonald's commercial is all about pleasing people with a smile. The workers all work together to get the work done. They cook, clean, and have fun during the workday. The work starts at dawn with a light switch and that's when they all get to work making the food. They help the customers as much as they can and are happy to do so. It doesn't have an annoying song to go with it, but a nice simple tune. It shows a fast paced day that ends with the city turning off around the McDonald's, but the restaurant itself stays lit. As with most McDonald's commercials, it ends with the logo and jingle everyone knows. 5. Explain why these specific details might matter. How do they affect the audience's gaze or the mood or tone of the ad? Why do you think these details were used? Think like a designer, filmmaker, or storyteller. Seeing all the smiling faces during the commercial makes you think it's a warm and friendly place to eat. It makes the tone light and fun as the brightness of the day lighting and the playfulness of the staff creates an inviting place to be. Alot of these details were used to get people to think that the restaurant is a great place to eat. Showing all the fun and best things about the place makes people want to go there for not only the food but the service. What makes it an effective commercial is that it's selling the happy staff alongside the food. Even the customers are smiling as they enjoy their meals. The lighting, the simple music, and the happiness all work together to make an ad that works. 6. What product is the ad selling? Note: A product doesn't have to be an object (e.g. soap); it can be a service (e.g. tax prep) or an objective/outcome (e.g. water conservation). Normally an ad like this would focus on the food directly. This time around it was more focused on the people working to please you with a never ending smile. It was selling a family friendly environment that would always do its best to please you. 7. What need, idea, lifestyle, or attitude is the ad selling? This is different from the product. For instance, an ad might try to sell a beverage by using the need for friendship and fun times or promoting the idea of refined taste. It was showing the old idea of people first, that old American way of doing things with a smile. It gave a teenage sort of fun viewpoint to the work. These things sell the food because it's selling the people behind the food. 8. What group of people is the ad targeting? How can you tell this is the target audience? Discuss which aspects of the ad gave you that impression. Remember, the target audience is never "everyone." You may consider demographics such as age, gender, socioeconomic status, values, and cultural background, but you are most likely to determine the audience by carefully considering the need

abortion5 essays

abortion5 essays Of all of the issues being debated in the world today, perhaps the most controversial and intensely debated is abortion. This issue has forced its way into living rooms across the country through television, newspapers, and especially political campaigns. It has divided the community on many principles including peoples morals, ethnic background, and especially religious beliefs. However, many times people are too quick to jump on the bandwagon with one side or the other. They do not study the issue in order to develop a better understanding of what it is and why it may, or may not, be needed. This may be because of the fact that most people do not wish to go against public opinion. Perhaps they do not give the issue the attention it deserves, because someone has told them that it is a sin and should be banned from the face of the earth. Either way, this is a foolish course of action to take. Without looking at the history, uses, and the actual course of a procedure, it is impossible to give a valid and educated opinion on whether or not it should be practiced in todays medical field. Should they choose to look into the issue for themselves, people will realize that there are many methods of abortion practiced in todays medical field. Of the many different methods of abortion practiced in modern medicine, the most successful and safe procedures are carried out during the first trimester, or twelve-week period of fetal development. Of course birth control pills are the safest form of avoiding pregnancy. However, when this fails operations are necessary to prevent giving birth. The most common procedure, making up around 98% of the first trimester abortions, is Suction Aspiration. This is an operation in which the cervix is dilated, and a vacuum is used to remove the undeveloped fetus from the mothers womb. This is usually the most successful, as well as the safest procedure put to use these days. Howeve...

Idea Essay Example | Topics and Well Written Essays - 750 words

Idea - Essay Example ss corporations alive and successful today is innovation, though this innovation needs to be successful the first time around if the company wants to see positive results with it. The innovation of products does not only depend on the proper research but also on the creativity and imagination that helps a business to continue to grow (Cooper & Edgett, 2007). A list of possible new product ideas from our brainstorming session is as follows: 1. Eyeglasses with 3-D capabilities - The successful 3-D movie â€Å"Avatar† is proof as to how popular 3-D is, and how people are willing to pay extra money to see a film in 3-D. Unfortunately, movies take away the glasses once the movie is over and reuse them for the next showing of the film. This can be potentially dangerous to other people, as their are diseases that can be passed on from glasses that were already used by somebody. The proposed 3-D device will consist of just an attachable piece that can easily be attached to eyeglasses with a grade, similar to the eye glare attachments that are available today, making it easy to take the pieces on and off. After people are done using them, they can take them off and keep them until they need them again. 2. Kindle with Braille reading capabilities - Kindle has already released a product with special sound capabilities, like the text-to-speech, for people that have hearing or seeing problems. What Kindle needs to do next is make their devices friendly for those who cannot see at all and need to read with braille. Indeed, four South Korean researchers have already done a prototype on this product (Wright, 2009). 3. Cigarettes with Champix (anti-smoking drug produced by Pfizer) - Although it may seem like an oxymoron that a tobacco company would be offering a product that would essentially stop people from smoking. However, to prove that they really want to help people to quit smoking, decreasing the amount of smokers, tobacco companies can start making their cigarettes with

Dianmondz Corp report Essay Example | Topics and Well Written Essays - 750 words

Dianmondz Corp report - Essay Example To Anoop and Meli, cash flow is very important as it translates the earnings reported in the company’s income statement which is subject to accounting decisions and reporting regulations- into a simple summary of how much cash has been generated by the company during the stated financial period (Porter and Norton 674). Cash flow statement also plays a huge role in facilitation of decision making by the provision of judgments on the financial condition, profitability and company’s financial management. The cash flow statement for Diamondz has a net decrease in cash of 25,000 which indicates that the financing and investing activities were more than the cash inflow during the year which may be an indication of a poor financial performance on the company. b. Issuing equity and issuing debt to finance the construction and purchase of equipment is both advantageous and disadvantageous. The advantages of issuing debt are it is better when the financing is a short term one, it provides a tax shield, and it acts as a signal of the strength of a company (Porter and Norton 674). The disadvantages of issuing debt are that it increases the risk level of the company, the assets of the company may be used as collateral, and the debt has to be paid and hence the need to have positive and stable cash flow. The advantages of issuing equity to purchase equipment include the fact that equity does not have any maturity date and the company does not have any obligation to redeem, equity also enhances creditworthiness of the company as it cushions the lenders and dividends from equity are exempted from tax (Porter and Norton 674). The cost of issuing equity is very high, and the sale of equity shares to outsiders usually dilutes the control enjoyed by the existing owners-this is some of the disadvantages of issuing equity. For Diamondz, there are other viable options available to them for example; a loan from the bank would be a viable option to help them in financing the construction and purchase of the equipment. Based on the 2012 financial statement, the company can acquire a bank loan to perform its operations. c. The debt to equity ratio for Diamondz Corp was 1.264 in 2011 and 1.863 in 2012. This indicates that there was an increase in the proportion of debts used by the company in financing its assets. The ratio for 2011 and 2012 also shows that the company was somehow aggressive in using debt to finance its growth. If the company issues debt, debt to equity ratio will increase since there will be an increase the total liabilities of the company which is more than the shareholders equity (Porter and Norton 674). Issuing equity by Diamondz Corp would lead to an increase in the shareholders equity more than the total liabilities which would then result into a reduction in debt to equity ratio. d. The fact that Anoop’

Progress og Women in China Essay Example | Topics and Well Written Essays - 2000 words

Progress og Women in China - Essay Example . Recently it has been in the news for its confrontations with its neighbors over territory, including the Philippines and Vietnam, as well as with another rising power in India, casting light on the growing power of China, and its growing intention to assert itself and its interests all over the world. It is interesting to find out just how women have fared historically and at present in this fascinating country, given the unusual set of historical, economic and cultural circumstances that women there find themselves in, and given the generally fascinating, strange, and multifaceted Chinese society and government (Parthasarathy; Manthorpe; Magistad; Wong; Pei). This paper explores the progress that women have made in various aspects of Chinese society, with emphasis on their progress in their professional careers, and in particular the progress, challenges, key issues and fresh opportunities for advancement by Chinese women in technical, scientific, mathematical and related career f ields. How have women fared in these respects historically? How much progress have they made in the recent past, vis-a vis the general progress that has been achieved in the Chinese national economy over the past few decades? How have the laws and the norms of Chinese society impacted women and their prospects at work and elsewhere? What are the issues that they face moving forward? What are their prospects moving forward, and what are the blocks to those? What tactics and strategies can they put to use in order to create a better future for themselves? (Parthasarathy; Manthorpe; Magistad; Wong; Pei; Amnesty International; Jacobs). II. China Overview China, with a labor pool of about 1.0024 billion workers as of late 2011, has the biggest workforce in the world. This, coupled by a booming economy backstopped by several decades of rapid growth, has propelled China into the ranks of the largest economies in the world, second only to the US by some metrics, and in some metrics already the largest world economy, poised to become even larger and more prosperous moving forward. A tangible result of this is raising prosperity for more and more of China's 1.34 billion population, as evidenced by rising per capita or per person GDP figures, estimated at $8,400 as of 2011. The scale of the country's progress economically is reflected likewise in gargantuan financial figures: GDP of $11.29 trillion dollars as of 2011, ranked third in the world by purchasing power parity metrics; a rate of growth of the economy of 9.2 percent in 2011; an official workforce of about 816.2 million people, greater than the total population of many large countries in the world; a current account balance of $280.6 billion, ranked first in the world; exports of $1.898 trillion in 2011, ranked first in the world; imports of $1.743 trillion in 2011, ranked first in the world; a rate of investment of about 54 percent of total country GDP, ranked second in the world. The range of its industries is summarized below (Central Intelligence Agency): world leader in gross value of industrial output; mining and ore

What Is Colour And Light Philosophy Essay

What Is Colour And Light Philosophy Essay It is light, the source of of life; it touches and expresses the soul of mankind. There is nowhere that colour does not exist; we are constantly under its influence, wether we knowit or not, and we do not need our eyes open to experience it. The body prosesses colour through the eyes, we often make the mistake of imaging that it is only a matter of appearance. Colour is all about feelings, and is far, far more than a mere visual delight. It is a paradox, in that the scientific definition of colour relates entirely to light-but we see it in the dark, with our eyes closed. We dream in colour, we visualize in colour and imagine in colour. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.12) Physists explain colour in coldly scientific terms vibrations of light, the only visible part of the electromagnetic spectrum, occupying a narrow band between microwaves and X-rays. Sir Isaac Newton demonstrated this when he shone a light through a triangular prism, the different wavelengths refreacted at different angles, showing light separated into its component parts i.e the spectrum, or rainbow. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.12) All life on earth is determined by the radiation of the sun. A section of this electromagnetic energy is visible light, which is measured by light waves of certain frequencies called a nanometer; a nanometer is a billionth of a meter. We perceive visible light in the wavelength region from approximately 380 nanometers, which is comparable to the colour violet, to 780 nanometers, which is perceived as red. This means that light is colour, because if we pass white light through a prism and break it down into the individual wavelengths that visible light consists of, we have violet (380-436 nm); blue (436-495 nm); green (495-566 nm); yellow (566-589 nm); orange (589-627 nm) and red (627-780 nm). Mahnke, Frank H., (1947). Color, environment, and human response. New York ; Chichester : Wiley, (c1996). (pp6 pp7) For the physicist, red, for example, equals an external stimulus of a light wave that has a frequency of 627-780 nanometers. For psychologist, red suggests internal process that may or may not be associated with a physical event. Mahnke, Frank H., (1947). Color, environment, and human response. New York ; Chichester : Wiley, (c1996). (pp7) Close your eyes momentarily, picture in your mind a ripe tomato. Was the tomato red? Probably so. But the input that cuased you to see red was not a light wave between 627-780 nanometers. In other words, no external object, either generating or reflecting colour, was stimulus cuased you to see the tomato as being red. This testifies to the fact that colour is in the brain; it is within us. How we see Colour and Light The basic hues of the spectrum are as follows: Hue the attribute of colour which enables an observer to classify it as red, blue etc (Collins dictionary) Tint a hue with white added Shade a hue with black added Tone a hue with grey added Value the lightness or darkness of a colour. Light colours are high value and dark colours are low value Chroma the presence of colour Chromatic intensity the percentage of colour present also known as saturation Monochromatic containing shades, tones and tints of only one colour Achromatic Containing no colour i,e black, white or pure grey Complementary Colours Colours opposite each other on the colour wheel Complementary colours are: Red and Green Blue and Orange Yellow and violet In colour psychology the importance of this becomes clearer when we realize that complementary colours, when put together, present perfect balance, as all the pigment primaries are then present: Red and (blue + Yellow) Blue and (Red + Yellow) Yellow and (Red + Blue) One of the difficulties of working with colour derives from the way the human brian is strtuctured. It is divided into two hemispheres, separated by a strong connection cable, called the CORPUS CALLOUSUM. The right hemisphere governs the left side of the body, and vice versa. Linear skills, language, rationalising and logic are driven by the left brain, while intuition, non-verbal communication art, music, creativity and visual information are processed by the right brain. In order to learn and appreciate colour fully the right side of the brain does most of the work, but to establish credibility and communicate it widely one must find a way of translating the knowledge into predominantly left-brain terms. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.23) The Color Wheel A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. In reality, any color circle or color wheel which presents a logically arranged sequence of pure hues has merit. PRIMARY COLORS Red, yellow and blue In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues SECONDARY COLORS Green, orange and purple These are the colors formed by mixing the primary colors. TERTIARY COLORS Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green. These are the colors formed by mixing a primary and a secondary color. Thats why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.     COLOR HARMONY Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae. In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, its either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject under-stimulating information. At the other extreme is a visual experience that is so overdone, so chaotic that the viewer cant stand to look at it. The human brain rejects what it can not organize, what it can not understand. The visual task requires that we present a logical structure. Color harmony delivers visual interest and a sense of order. Some Formulas for Color Harmony There are many theories for harmony. The following illustrations and descriptions present some basic formulas . A color scheme based on analogous colors Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates. A color scheme based on complementary colors Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability. A color scheme based on nature Nature provides a perfect departure point for color harmony. In the illustration above, red yellow and green create a harmonious design, regardless of whether this combination fits into a technical formula for color harmony. http://www.colormatters.com/colortheory.html While we often take our perception of colour for granted, it takes a highly complex visual mechanism to make it possible. The system is still not fully understood and as yet there exists no single scientific theory to account for all of it. Richard Gregory observed as recently as 2005 that over 50 theories were put forward by 50 scientists at a meeting on the subject We do know certain basic facts, however, which are the result of decades of scientific investigation by physicists, biochemists, psychologists and physiologists. Colour is a subjective sensation caused by light and is not properly a quality inherent in the object itself. In General terms, Colour does not exist without light, which is a radiant energy that manifests itself in the form of the visible spectrum of sunlight. Without the eye and brain of an observer, these rays do not in themselves constitute colour. As Sir Issac Newton explained in his Optics (1704) In them there is nothing else than a power to stir up a sensation of this or that colour The perception of colour is governed by three essential factors the spectral energy distribution of the light (including the conditions under which the colour is perceived) the spectral characteristics of the object, with respect to absorption, reflection and transmission of light the activity and sensitivity of the eye and brain In physical terms, light is simply the name given to a narrow band of the energy constantly radiating from the sun. Newton, by placing a glass prism in the path of a beam of sunlight, observed how the beam divided itself into the band of colours he called the spectrum. We know that the colours of the spectrum vary in wavelength (the distance between the crest of one energy wave and the next) and that the visible range of wavelengths extends from about 400 to 750 nanometres (billionth of a meter) Using a second prism, in 1665, Newton had demonstrated that white light is obtained when all the colours of the spectrum are recombined into a single beam. Observers such as Thomas Young (1807) later that white light could be obtained by mixing red, green and blue beams only, and that all other colours could be obtained by mixing these three lights in different proportions. This became the basis of the theory of vision proposed by Young and later developed by Helmholtz (1856) that there are only three kinds of colour receptors in the human eye, corresponding to the dominant wavelengths of red, green and blue, and that all other colours can be sensed by them; the sensation of yellow, for example, occurs when both red and green sets of retinal cells are stimulated. This is the celebrated Trichomatic theory of colour vision. Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) In a strict sense, objects have no intrinsic colour because we only see them if they rflect light; only light sources are able to emit their own light. We do, however, take into consideration changes in natural and artificial illumination during daytime and seasonal cycles and have learnt to compensate for these changes through what pstchologists call colour constancy Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 15) When we take changing light for granted, we generally consider colour as a property as a property of objects in so far as it is the physical and chemical composition of the objects which determaine how much light they absorb, reflect or transmit. Most of the colours we see around us in our daily lives occur by a process of selective absorption. A red object looks red because it has the property of absorbing or subtracting from the white light it receives everything exept primarily for the colour component it refelects. In sunlight a bright red table wil absorb most wavelebngths except for those in the 650 nm region of the spectrum, for example. A white object will reflect roughly the same amounts of all wavelengths which our visual system ingenously mixes together to give a single sensation of white. A black object, on the other hand, will absorb all wavelengths and hence appear black Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) The eye and brian The retina posses two sets of sensing cells, the rods and cones. Whereas the cones sense full colour in daylight, the rods operate only at low levels of illumination and are effectively colour blind. Hence, no colour appears by moonlight, as there is a threshold of illumination below which colour cannot be seen, though there may there maybe enough light to allow the perception of shape, movement and the size of objects. This can be demonstrated if we imagine red lettering painted on a black building. The lettering is ellegiable by moonlight but, as night turns into day, we are gradually able to read the letters, though the daylight has to increase considerably before the letters are fully perceived as red. Correct colour rendering requires the right balance of light-preferably daylight, which contains the full solar spectrum. Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) We may well experience colour in our dreams and it can even be induced conciosly with our eyes closed by pressing on the eyeball. Colour responses can also be induced from black-and-white patterns, as when viewing Benhams top-a white disc pattern with irregular black shapes which, when spun fast, elcits sensation of colour. Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13) Colour psychology The psychology of colours works as follow: When light strikes the eye, each wavelength does so slightly different, Red, the longest wavelength, requires, the most adjustment to look at it, and therefore appears to be nearer than it is, while green requires no adjustment whatever, and is therefore restful. In the retina, these vibrations of light are converted into electrical impulses which pass to the brain eventually to the HYPOTHALAMUS , which governs ENDROCINE GLANDS, which in turn produce and secret our HORMONES. In simple terms each colour (wavelength) focuses on a particular part of the body, EVOKING A PSYCHOLOGICAL RESPONSE, which in turn produces a psychological reaction. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.23) Another difficulty with applying colour psychology has always been that, like everything else in the universe, there are no absolutes, only relative perceptions there is no such thing asa a good colour or bad colour. You may understand exactly which is the hue for a particular proposition, but its all to easy to communicate its negative its negative perceptions. For example, red may be stimulating and exciting or it could come across stressfull and aggressive; blue can be perceived as cold and aloof, yellow might be emotionally demanding and green may make you feel physically ill. The key to protecting positive perceptions and effective influence of any colour lies in the way it is used. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.27) Research on the psychological aspects of colour is difficult for the mere reason that human emotions are none to srable and the psychic make up of human beings varies from person to person. 1950, Faber Birren Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.28) Recognizable patterns in the psychic make up of human beings have been identified, and it is not true that they vary totally from person to person ; more recently , recongizable patterns of colour have also been identified. It is therefore now possible to establish a precise relationship between the subject and the stimulus, which enables us to predict specific response, and answer the eternal question: why does one variation of a hue have such a different effect from another? Zelnski and Fisher referred to this in their book colour as recently as 1989: Lest we hasten to repent everything in attemps at behaviour modification, we should note that physiological colour responses are complex. The precise variation of a hue has a major impact, but one that is rarely addressed by psychological research. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.28) Colour Association Orange is associated with secondary survival consideration, warmth, shelter, food. Yellow (which eastern philosophy associates with the pancreas) is about emotions, self esteem and creativity. Green Refelects the concept of love, in the universal rather than the sexual sense; being at the centre of the spectrum, it also provides perfect balance. Blue encourages intellectual activity sweet reason and calm, logical thought. Indigo has similar properties to blue but is deeper and more introverting, Violet takes the mind to a higher level, towards spiritual awarness Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.24) There are only eleven basic coilour terms in the English language. A computer of colours will show us up to sixteen million colours, but we only have names for eleven Black, White, Red, Orange, Yellow, Green, Blue, Purple, Pink, Brown and Grey. Confusingly, we borrow terms from many walks of life from nature, from food and drink and so on to describe colours such as peacock blue, burgundy, peach, cream, tan. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.24) Colour is natures own form of pure communication a much more reliable form, a language which every single one of us was born understanding clearly, and we all use every day, with varying degrees of conscious awareness, regardless of cultural division and conditioning. In order to start developing this wonderful language, we must first revert to basic scientific thinking Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.25) Science recognizes four psychological primary colours Red, Green, Blue and Yellow. Red and its derivatives relate to the phisycal; its often said that it has been proved that sourrounding people with red will raise blood pressure, but there is little academic record of any experiments confirming this; the only one I have found is described by Faber Birren, the great twentieth century American colourist, in his book color psychology and color therapy, in which he referes to Robert Gerards thesis for the university of California at Los Angeles. Birren describes experiments where Gereard used Red, Blue and White lights, Transmitted on a diffusing screen. It seems to make sense; Red certainly seems to be physically stimulating. Because it requires such an adjustment in the eye, it appears to be nearer than it is, whicvh is why it is often used when visual impacts is important. The most obvious example of our recognition that red catches the eye is its use the world over for traffic signals. Mqany football teams have red in there colours and thus creates the impression of physical strength, even aggression other of the same coin. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.25 26) Blue is the colour ofr the intellect. In the same evidence about raising blood pressure with red, so blue is deemed to lower the blood pressure. Certainly it is a soothing, calming colour, encouraging reflection. Nature uses it lavishly in the sky and sea but this is in a reflective sense, as neither air nor water contains any colour. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.26) Yellow focuses on the emotions. Having learned that the third chakra relates to the pancreas, I could not at first understand the link, but then I realized if we are nervous, where do we feel it? We have butterflies in our stomach. Green is at the centre of the spectrum and represents perfect balance. It strikes the eye at the point requiring no adjustment, thereby presenting no strain. The pigment which reflects green chlorophyll is vital to life, and when our environment contains plenty of green we are reassured. Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.27) Colour Psychology FOOD Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or heres another tip: Dye your food blue! A little black will make it a double whammy. What you see above is a delicacy prepared for the annual food party held at the end of the authors color course at the University of Hawaii. Its musubi, consisting of rice, a filling and nori a seaweed wrapper. Traditionally its Japanese but very popular in Hawaii in its natural state. In case youre wondering what the pink stuff is, its spam. If you want to create your own dyed food, use only natural food coloring purchased in a grocery store. Other coloring agents are toxic. Dramatic results can also be achieved by using a blue light bulb for your dining area. Blue food is a rare occurrence in nature. There are no leafy blue vegetables (blue lettuce?), no blue meats (blueburger, well-done please), and aside from blueberries and a few blue-purple potatoes from remote spots on the globe, blue just doesnt exist in any significant quantity as a natural food color. http://www.colormatters.com/appmatters.html A food professional has this to say: Color and the appeal of various foods is also closely related. Just the sight of food fires neurons in the hypothalamus. Subjects presented food to eat in the dark reported a critically missing element for enjoying any cuisine: the appearance of food. For the sighted, the eyes are the first place that must be convinced before a food is even tried. This means that some food products fail in the marketplace not because of bad taste, texture, or smell but because the consumer never got that far. Colors are significant and almost universally it is difficult to get a consumer to try a blue-colored food though more are being marketed for children these days. Greens, browns, reds, and several other colors are more generally acceptable, though they can vary by culture. The Japanese are renowned for their elaborate use of food colorings, some that would have difficulty getting approval by the Food and Drug Administration in the United States. Gary Blumenthal International Food Strategies http://www.colormatters.com/appmatters.html Why Is McDonalds Yellow? The Role Of Environment On Eating Behavior November 4th, 2008 by drval in Health Tips, True Stories Im grateful to the Happy Hospitalist for pointing out that color matters when it comes to food consumption. As it turns out, blue light can be an appetite suppressant. And I actually know about this first hand. I helped to design a research study in connection with Architectural Digest and the Parsons School of Design several years ago. I was a volunteer instructor for a hospital design course in NYC, and wanted to show the students that lighting could influence eating patterns. As it happened, there was a big gala event at a local convention center, and so I worked with my friend Shashi Caan to set up three identical rooms bathed in three different colored lights (yellow, blue, and red). We had all the gala attendees dress up in white bunny suits (you know, the kind you let patients wear in the OR) and shuttled them through the 3 rooms at regular intervals. The rooms could each hold about 40 guests and copious identical hors doeurves were offered. Guess what we found? The most food was consumed in the yellow room, followed by red, and then a distant third was blue. About 33% fewer snacks were consumed in the blue room during the event (and yes we controlled the number of people in each room so theyd be equal). I found this quite fascinating, but unfortunately never published the results. You see, I didnt receive IRB approval for any of it. But the experiment did leave an indelible impression on my mind. As I thought about it, I realized that most fast food restaurants have yellowish interiors. From the golden arches to the lighting companies like McDonalds probably recognized (long before I did) that color influences purchasing and eating behavior. Yep, Im late to this party and Im not painting my kitchen yellow. http://www.getbetterhealth.com/tag/appetite-suppressant Colour Marketing and Branding Color and Marketing 1. Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing: 92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.   When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products. Source   2. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Source: CCICOLOR Institute for Color Research 3. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shoppers eye and conveying information effectively are critical to successful sales. Color and Brand Identity 1. Color increases brand recognition by up to 80 percent University of Loyola, Maryland study 2. Heinz Color influences brand identity in a variety of ways. Consider the phenomenal success Heinz EZ Squirt Blastin Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup [the highest sales increase in the brands history]. All because of a simple color change. 3. Apple Computer Apple brought color into a marketplace where color had not been seen before. By introducing the colorful iMacs, Apple was the first to say, It doesnt have to be beige. The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the colorful iPods.) Color Increases Memory If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that living color does more than appeal to the senses. It also boosts memory for scenes in the natural world. By hanging an extra tag of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result to remember them better, too. Source: The findings were reported in the May 2002 issue of the Journal of Experimental Psychology: Learning, Memory and Cognition, published by the American Psychological Association (APA) http://www.colormatters.com/market_whycolor.html The Contributions of Color to Recognition Memory for Natural Scenes, Felix A. Wichmann, Max-Planck Institut fà ¼r Biologische Kybernetik and Oxford University; Lindsay T. Sharpe, Università ¤t Tà ¼bingen and University of Newcastle; and Karl R. Gegenfurtner, Max-Plank Institut fà ¼r Biologische Kybernetik and Justus-Liebig-Università ¤t Giessen; Journal of Experimental Psychology Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002 Color Engages and Increases participation Ads in color are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads). Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997 Color Informs Color can improve readership by 40 percent 1, learning from 55 to 78 percent 2, and comprehension by 73 percent 3. (1)Business Papers in Color. Just a Shade Better, Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102   (2) Embry, David, The Persuasive Properties of Color, Marketing Communications, October 1984. (3) Johnson, Virginia, The Power of Color, Successful Meetings, June 1992, Vol 41, No. 7, pp. 87, 90. Color Attracts Attention Frequently Cited Facts   Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. (A product has one-twentieth of a second to halt the customers attention on a shelf or display.) People cannot process every object within view at one time. Therefore, color can be used as a tool to emphasize or de-emphasize areas.   A Midwestern insurance company used color to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier. Other Research 92% Believe color presents an image of impressive quality 90% Feel color can assist in attracting new customers 90% Believe customers remember presentations and documents better when color is used 83% Believe color makes them appear more successful 81% Think color gives them a competitive edge 76% Believe that the use of color makes their business appear larger to clients Source: Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%. http://www.colormatters.com/market_whycolor.html Color and the Senses General facts about sensory input and human beings: Although the olfactory sense was a human beings most important source of input in the pre-historic era, sight became our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a variety of colors and forms in the landscape. This has become part of our genetic code. In our current state of evolution, vision is the primary source for all our experiences. (Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.) Our nervous system requires input and stimulation. (Consider the effects of solitary confinement in jails.) With respect to visual input, we become bored in the absence of a variety of colors and shapes. Consequently, color addresses one of our basic neurological needs for stimulation. Color and Visual Experiences   It is probably the expressive qualities (primarily of color but also of shape) that spontaneously affect the passively receiving mind, whereas the tectonic structure of pattern (characteristic of shape, but found also in color) engages the actively organizing mi

Essays --

Inter-country adoption has become increasingly difficult over the past few years. In 2004, at its peak, there were about 22,991 adoptions whereas in 2012, there were 8,668 adoptions (Bureau of Consular Affairs, U.S. Department of State), a significant decline. Many countries have put in place policies that have, in effect, made it difficult to adopt. With these restrictive regulations, inter-country adoption has been opening and closing in many countries, leaving the prospective parents and children in an undetermined state. There are two different processes for International Adoptions; the Hague vs. the Non-Hague process. Under the Hague process, children receive more protection as it is more thorough and requires more documentation on the child’s country of origin. The Hague Adoption Convention took place in 1993; the US signed the convention in 1994 and it was enforced in April 2008. About 90 countries were involved and signed this treaty. According to the U.S. Department of State, the main purpose of the convention is to certify that every child adopted is eligible for adoption. A child that is considered to be eligible means that the child was truly given up by the biological parents and was not abducted or sold; this process has decreased the rate of adoptions. Steven Whitehead, Vice President of Overseas Adoption Support and Information Service, stated, ‘Instead of Hague cleaning up a potentially corrupt situation, everything close[d] down’ (Greenblatt, 2011). Initial identification of this concern was via the media presenting international adoptions decreasing with a vivid graph. From there, research was obtained through the U.S. Department of State/Bureau of Consular Affairs. Their website presents statistics over the l... ...ntry will also be important once agreements are made. Advocacy and awareness is still important even after the bill is passed. Supporting agencies and sponsors will be requested to regularly speak to the community and those in position of power to express continued concerns and progress updates. There is no answer or easy solution; there is, however, an opportunity to take steps in the right direction. While there will always be obstacles to overcome, with continued perseverance, we hope to help get children out of institutions, off the streets, and into safe and nurturing homes. Leaving children on the streets and in institutions is unacceptable. Putting aside all other political and social concern, the goal is to place children in happy and safe homes while maintaining processes to deem the child eligible for adoptions and decrease the amount of abuse and fraud.

Appendix A †Questionnaire Essay

Conclusion (300) The current study found that there are significant differences in terms of both nutrition knowledge and health behaviours between normal weight and obese individuals. In particular, they drink more glasses of water and engage more frequently in exercise sessions. It has also noted that the obese group also has more frequent intake of meals; crisps; sweets, chocolate or desert; sweetie beverages; low calorie drinks; instant noodles; and deep fried food. They also read labels more frequently and are aware of the recommended intake for various sources. While not all factors have yielded significant differences, the fact that there are differences in some of the factors compared suggest that being aware of proper nutrition and the risks of obesity may be beneficial for Hong Kong residents so that they make take the apt means for preventing these risks. *Please underline your answer where appropriate 1. Please specify your height, weight and gender Height: (m) Weight: (kg) Gender: 2. What is your age group? ? 18 to 23 ? 30 to 35 ? 24 to 29 ? 36 to 40 3. What is your occupation? ? Student ? Housewife/husband? Clerk or officer ? Technical worker ? Other please specify 4. What is your education level? ? Up to primary school ? Up to F. 3 (secondary) ? Up to A-level ? University or above ————————————————————————————————————– 5. Do you know what is BMI stand for? ? Yes, please state it: ? No 6. What kinds of food are rich in fibre? ? Vegetables ? Meat ? Fish ? No idea 7. What is the recommended daily intake for fruits and vegetables? ? 3 portion a day ? 7 a day ? 5 portion a day ? No idea 8. Do you know the recommended daily intake for the food group of â€Å"bread, cereal, rice & noodles†? e. g. 1 to 2 servings per day ? Yes ? No If yes, please state it: 9. Carbohydrates, protein and fats are the main sources of energy from the diet. Do you know the recommended daily % for each source? e. g. 30% carbohydrates, 40% protein, and 30% fat ? Yes ? No If yes, please state it: 10. How many glass of water do you drink everyday? ? Less than 2 or 2 ? 3-4 ? 5-6 ? 7 or above 11. Do you read the nutritional labeling of food that you take daily? ? Yes ? No If yes, do you read all of the food that you eat or only read for a certain food items? ? All ? Read some only 12. Do you consider your health before choosing what to eat? ? Always ? Sometimes ? Never 13. What time do you usually have your supper? ? 6 to 7 pm ? 7 to 8 pm ? 8 to 9 pm 14. What time do you normally go to sleep? ? Before 10 pm ? 10- 11 pm ? 11- 12 pm ? After 12 pm For how long? 15. How often do you do exercise? ? Rarely/ Never ? 1 to 2 times a week ? 3 to 4 times a week ? More than 5 times a week If yes, for how long each time? ? 4 times a day 3 to 4 times a day 2 to 3 times a day 3 -4 times a week 1 -2 times a week Rarely/ never E. g. Crisps x Sweets, chocolate or Dessert Sweetie Beverages Low calorie drinks (e. g. diet coke) Instant noodles/ cup noodles Any deep fried food (fried meatball, fried tofu etc) 19. How often did you eat out or order a takeaway/delivery last week? Please cross(x) 1 option below ? 3 times a day ? 2 times a day ? 1 times a day ? More than 5 times a week ? 2 to 5 times a week ? Rarely /Never Is it almost the same every week or just happened in last week? 20. Do you usually eat more food in the restaurant than at home? ? Yes ? No 21. Do you think food given in restaurants in less healthy than home- made food? ? Yes ? No Why? 22. What kind of restaurant/ cafe do you visit the most? Please list 3 of them. Starting from the 1st most, 2 and 3. For example: 1st: McDonalds 2nd Japanese restaurant 3rd Hot pot restaurant 1. 2. 3. 23. How often did you visit the following food service last month? Please cross(x) your option. Everyday Most days 2 to 3 time a week Once a week Rarely/ never e. g. Local cuisine x Local cuisine(e. g. Dim sum) Japanese food Fast food (KFC, McDonalds) Dessert shop Other Please specify _________________. 24. Are you happy with your weight? ? I am happy with my weight. ? I would like to lose weight ? I would like to put on weight. References Karelis, A. D. , St-Pierre, D. H. , Conus, F, Rabasa-Lhoret, R. , & Poehlman, E. T. , (2004). metabolic and body composition factors in subgroups of obesity: what do we know? The Journal of Clinical Endocrinology & Metabolism, 89(6), 2569–2575. Lau, D. (2006). A pilot study on the attitudes and practice relating to the management of overweight and obese patients among primary health care professionals in four primary care clinics in Hong Kong. The Hong Kong Practitioner, 28. Lin, B. H. , Guthrie, J. & Frazao, E. (1999). Nutrient contribution of food away from home. Frazao, E. (eds). America’s eating habits: Changes and consequences, 213-242 U. S. Department of Agriculture, Economic Research Service Washington, D. C. Agriculture Information Bulletin No. 750. Obesity and overweight. Retrieved on September 30, 2006 from http://www. who. int/dietphysicalactivity/media/en/gsfs_obesity. pdf Obesity Research. (undated). Retrieved on September 20, 2006 from http://www. obesityresearch. org/cgi/reprint/12/6/889. pdf Popkin B. N. , Lu B.    International Journal Obesity Related Metabolic Disorder, 28, 282 –289. Woo, J, Leung, S. S. F. , Ho, S. C, Lam, T. H, Janus, E. D (1998). Dietary Intake and Practices in Hong Kong Chinese Population† J. Epidemiol. Community Health, 52, 631-637. Woo, J. (2000). Diet, nutrition, and health in older China adults. Retrieved on September 30, 2006 from http://www. unsystem. org/SCN/archives/scnnews19/ch17. htm Woo, J. (2000). Nutrition and health issues in the general Hong Kong population. Retrieved on September 20, 2006 from http://www. hkmj. org. hk/hkmj/abstracts/v4n4/383. htm.

scarlet letter essay1 essays

scarlet letter essay1 essays Through out Nathaniel Hawthones The Scarlet Letter, the main characters suffer psychological damage as a result of different forms of alienation. The character traits they posses make them more susceptible to certain types of alienation. Since Dimmesdale cannot reveal his secret to anyone, he can not share his pain. All the pent up guilt he has stored with in eats away at him, slowly deteriorating his body and soul. Dimmesdales masochistic and pious attributes greatly contribute to the extent of his alienation. For the reverend it was essential to his peace to feel the pressure of a faith about him. This need for punishment coupled with religious devotion gives reason for Dimmesdales secrecy. Hiding his intimate self from other people bestows Dimmesdale the punishment he so desperately seeks. His mental breakdown stemming from his social alienation is most clearly shown in the chapter the The Ministers Vigil. His self-torture leads him to walk under the influence of a species of somnambulism, thinking irrationally in a way not like himself. His pent up agony causes Dimmesdale to act out in ways like this that could reveal his secret. Dimmesdales psychological agony partly stems from a form of spiritual alienation. As a minister, he has a close relationship with God and has a strong sense of spirituality. Due to his sin, his relationship with God suffers in the way that his sin separates him from the teachings of Jesus. Without the virtue and purity he once held, Dimmesdale views himself unworthy in the eyes of God. While lying on the forest floor, Dimmesdale utters The judgment of God is on me, he is too mighty for me to struggle with! To close this gap of isolation between God and himself, Dimmesdale commits acts of penance to relieve his sin. His acceptance of Chillingworths torture and his use of the ...

Free Essays on William Butler Yeats Poetry

of guile or comfort. â€Å"Among her wildering whirls, forgetting him†(p9, 27-28). A shell comes from nature as well, and it’s also ignoring his call for comfort too. In â€Å" The song of the happy Shepard†, there is a small sense of comfort shown by the shell. The song of the happy Shepard is hinting that there are certain changes taking place in society. In this following statement, â€Å"yet still she turns her restless head: But O’sick children of the world, of all the many changing things† (p7, 5-6). Again there is a sense of loss in society; things are changing, what are the changes? â€Å"Where are now the warring kings, word be-mockers? -By the road, where are now the warring kings† (p7, 11-13). In these particular lines, it seems as if Yeats is speaking of the ancient times, when the wor... Free Essays on William Butler Yeats' Poetry Free Essays on William Butler Yeats' Poetry Throughout the years 1890-1914, William Butler Yeats focused his poetry on certain situations that were happening in his life. The 3 poems that I will focus on are â€Å"Crossways†, â€Å"The Wind Among The Reeds† and â€Å"Responsibilities†. What messages was Yeats sending out in each poem? What was going on during his time? And what did Yeats hope to accomplish as a poet? In his poem, â€Å"Crossways†, there was a sense of something sad, but it also had a dreamy, soft feel to it. This type of mood is certainly shown in the â€Å"Sad Shepard†. â€Å" And he call loudly to the stars to bend, from their pale thrones and comfort him, but they among themselves laugh on and sing alway† (p9, 5-7). Here it seems as if the Shepard is looking for some comfort from the skies and nature. But instead of the skies and stars comforting him, the Shepard is being ignored. Therefore, no comfort is gained. â€Å"Sought once again the shore and found a shell, and though, I will my heavy story tell, till my own words, re-echoing shall send†(p9, 18-20). In this statement, he finds a shell and speaks into it. In response the shell doesn’t spit back or speak words of guile or comfort. â€Å"Among her wildering whirls, forgetting him†(p9, 27-28). A shell comes from nature as well, and it’s also ignoring his call for comfort to o. In â€Å" The song of the happy Shepard†, there is a small sense of comfort shown by the shell. The song of the happy Shepard is hinting that there are certain changes taking place in society. In this following statement, â€Å"yet still she turns her restless head: But O’sick children of the world, of all the many changing things† (p7, 5-6). Again there is a sense of loss in society; things are changing, what are the changes? â€Å"Where are now the warring kings, word be-mockers? -By the road, where are now the warring kings† (p7, 11-13). In these particular lines, it seems as if Yeats is speaking of the ancient times, when the wor...

Describe 3 types of environments physically, emotionally and Essay

Describe 3 types of environments physically, emotionally and Psychological - Essay Example The physical environment has shaped my beliefs, values, feelings and behavioral tendencies towards preferences for architectural designs that incorporate ventilations, bright colors and flower gardens. The emotional environment especially at the family level and from peers has been supportive in my identity formation. I am able to interact well with strangers and gain trust of peers. Accordingly, I perceive myself as a respected individual who values human dignity and human rights. The physical environment has shaped my beliefs towards environmental conservation. Having growing up in a physical environment with diverse species of natural vegetation, I value environmental conservation and that is why I prefer living in houses with a garden with exotic trees and flowers (Nagar 90). The physical environment such as architecture of the buildings influenced my association with an urban lifestyle. I prefer living in clean cities that have access to essential amenities like water, electrici ty and recreational facilities like stadiums. Accordingly, I feel strong attachment with the local geographical landscape and family heritage. In this case, I would wish to change the paintings of my house to fit with the white paintings on the house I grew up and change the carpets on the floor (Nagar 78). I have a strong need to personalize the place I live so that I can feel more safe and empowered. Although I travel to different places, I try looking for places that make me more comfortable and offer me opportunities for play and relaxation. I prefer concerts in parks, watching football in stadiums and clean paths where I can ride bicycles. Accordingly, the smell of the garden flowers, moonrises and ocean waves that I used to experience in the environment have an identity impact since I associated flowers with happiness and ocean waves with violence. However, I experienced some psychological stressors related to the environment such as increased noise in the neighborhoods and hi gh temperatures once I started attending school (Nagar 108). In this case, I prefer living in cool environments that are free from natural catastrophes like tornadoes or earthquakes that I consider stressing. The stadiums, parks and sporting facilities influenced by interest in watching and cheering sports (Bechtel 78). The emotional environment has assisted me gain self-esteem through engaging in constructive conversations with family members and peers. I was able to display prosocial behaviors in schools and artistic expressions at both home and school. The emotional environment shaped my life-long struggle for stewardship activities and community involvement that aims at making a difference in different social and economic aspects of human life. For instance, I feel that I am respected and people are willing to listen to me especially when highlighting issues to do with climate change, need for social cohesion and education in the society (Nagar 302). The emotional environment wa s free from violence or crimes thus I have been able to abstain from aggressive behaviors or criminal activities. The emotional environment in my home and school advocated for high achievement, excellent cognitive functioning and persistence in pursuing both personal and academic goals (Bechtel 103). My peers at the workplace are emotionally intelligent, and influenced me in controlling negative moods. I perceive myself as a person with high emotional resilience since I

Organizational behavior Article Example | Topics and Well Written Essays - 500 words - 1

Organizational behavior - Article Example olars contemplate that the problems posed by the use of computers and current trends of information technology present new and complicated forms of ethical problems that require new and more comprehensive forms of combating. The current forms of information technology, though accredited with sophistication of security and access to useful information that has been able to combat and prevent harmful activities such as terrorism, is also blamed for one greatest failure: loss of privacy on the part of those exposed to the security. Most buildings today are fitted with CCTV on every department including the washroom, depriving the users of privacy to such facilities. This brings us to the tussle and dilemma of the issue of technology and ethics. There is debate among scholars of worker behavior and ethical regulations as to whether the classical theories present an encompassing ethical theory that is able to cater for emerging needs as presented by emerging technology. While some feel that the theories were designed at a time when forms of information technology were not as complex as they are, therefore, they are not capable of addressing current ethical needs, some feel that the theories are evolutionary and can be adapted to cater for these needs without having to alter them (Ridley 223). Utilitarianism, for instance, a form of consequentialism poses that the best course of action is one that ensures that overall happiness for everyone is maximized. It is a theory that focuses on the end more than the means. Ethics and morality can be compromised in the course of action if the result is worthy. most of today’s technology seems to have found solace in this theory as it exposes users to all forms of measures including nudity checks at some airports and increased scrutiny for persons of particular race, a form of discrimination that is not ethical at all (Penslar 134). Deontological theory states that persons should stick to their obligations and duties to others