Wednesday, January 29, 2020

Pricing Strategy Essay Example for Free

Pricing Strategy Essay To set a pricing strategy, there are number of steps taken into consideration as follows: Step 1: Our pricing objectives are to maximize market share and increase sales volume. This strategy will be used when TrackR is being launched into the market. We charge a reasonable price in order for TrackR to be accessible in the market as quickly as possible and also to encourage the interest and excitement of a product. Because of the low price, we are able to raise the sales volume easily, maximize the market share and reach the economic of scale as soon as possible. In order to boost the sales even more, we will offer promotion followed by the product launch, which will later be discussed in the later section. Eventually, we can penetrate the market and create brand awareness. Step 2: Being a monopoly of TrackR, we have a sole power of controlling price and quantity, but before we set a final price, we must observe the demand. TrackRcan be classified as normal goods for specific groups of people. While the price remains unchanged, people tend to buy more normal goods when their income increases and they less likely to buy normal goods when their income falls. TrackR is price elastic meaning consumers are responsive/ sensitive to a change in price. If we decide to elevate the price of TrackR, the quantity demand will be declined. Step 3: We also need to estimate the costs associated with TrackR. All costs can be broken down into 2 categories; fixed costs and variable costs. Fixed costs include salary, rent, PR and promotion and sales promotion, which come down to 3 million baht per month while the variable costs comprise of unit cost, shipping fee and exchange rate which are 375 baht per unit. Step 4: Analyzing competitors’ costs, prices, and offerings. Our competitors can potentially be online retailers, for example, eBay or Find my iPhone. TrackR eBay Find my iPhone Price ? $25 ~ 800 baht Free Cost No additional cost Shipping fee + duty Offering Warranty, Service No after sales service Apple products only Step 5: We divide our consumers into 2 segments; B2B and B2C so we will use different strategies to different potential buyers. For B2B buyers, we will sign a contract and sell them over a large volume at a reasonable price range regarding the numbers of unit purchased. By having cost advantages over competitors as you can see on the previous slide, we are able to build up a barrier protecting us from new entrants entering the market. On the other hand, as we aim to achieve our objective of increasing the sales volume, we set an affordable price making it accessible to B2C consumers so we can increase the sales volume and eventually achieve economic of scale. We begin using value based pricing approach for both buyers, which sets prices primarily upon the value perceived/estimated by the consumers rather than the costs of the product. In other words, value based pricing is a valuation of good or service according to how much consumers are willing to pay. We have done a market survey to see at what price consumers would like to spend. It could be somewhat arbitrary but it greatly assistances in an effective marketing of product in understanding impact of good or service has on consumers. We then use break-even analysis, which represents a point at which total cost and total revenue are equal: there is no loss or gain at this point. It purposely uses to determine the minimum output that must be reached in order to make a profit. It is a rough indicator of a marketing activity and also provides a dynamic view of relationships between costs, sales and profits. We also use quantity discount for B2B purchaser, which is an incentive offered to our potential purchasers resulting in a reduced cost per unit of goods when acquired in a greater volume. A quantity discount will be proposed to tempt our buyers to purchase in larger quantities. Step 6: Now, we have come down to a conclusion of TrackR’s final price. Here are the base prices for both B2B and B2C buyers.

Tuesday, January 21, 2020

The First Job :: essays research papers

The First Day   Ã‚  Ã‚  Ã‚  Ã‚  On June 1, 2003 my thinking on life, changed a little bit. It happened to be a Sunday that I didn’t think I would be going to bed at 2:30 P.M. in order to go to work. I got under the cover of my bed and I was out like a light. Once I got into a very deep sleep it was hard to get out of it. I heard my alarm go off, and I didn’t want to get up, but I got up and started to get dressed. I went out in the kitchen and got something to eat and then packed my lunch for the night.   Ã‚  Ã‚  Ã‚  Ã‚  On the way to Van Wert, I was getting very intense. I started to get nervous about what I would be doing and who I would be working with. The closer I got to the factory the more nervous I got. Once I pulled into the parking lot and was shutting my car off, I realized that this isn’t a place I would like to work at all of my life.   Ã‚  Ã‚  Ã‚  Ã‚  Then I was walking into the factory and got clocked in and realized what I was in for. The presses were pounding away on the big coils of steel; the air had a humid musty smell that was going to get to me over time. I went into the break room and put my lunch box in the refrigerator. I walked nervously to meet my foreman and he gave me something to do. I was running a 400 degree rubber injection press the first part of the night.   Ã‚  Ã‚  Ã‚  Ã‚  At about 2:00 A.M. the bell rang for the first break. I was happy to here that because I needed a break to get something to drink. I sat down in the break room and sweat was still running down my face. As I was starring up at the TV I thought to myself, â€Å"this is going to be a long summer.† After the ten minute break was over, I walked back out to the press I was running and put on my soaked sleeves and gloves. When I was getting ready to start my press up my foreman came over to me and told me to come with him. All the while I was thinking in my head where is he taking me? What am I going to be doing now?

Monday, January 13, 2020

Compare and contrast two views of how social order Essay

â€Å"Whoever controls the media controls the mind† (Jim Morrison 1943-1971).excellent quote i had forgotten that one To establish a view on how social order is produced, in this essay the main focus will be on two researcher’s arguments both on social disorder specifically in regard to the influence of the mass media. Sociologist Stanley Cohen (1973) suggests that the media depiction of antisocial behaviour helps to construct what he labels ‘folk devils’. Whilst social scientists Stuart Hall et al (1978) argued that the mediation of disorderly behaviour led to the belief that society was in a ‘crisis’. By using my own examples and illustrations I will compare and contrast these two theories and furthermore for differentiation include a more present-day theory on social disorder through Huesmann et al 2003. Thereby through an examination of mediation (media spin) on disorderly behaviour attempt to define how one part of social order is produced in public spaces. Good clear introduction Sociologist Stanley Cohen’s theory on ‘folk devils’ which he first observed during the 1960’s media portrayal of Mods and Rockers (Making Social lives ,p378) gives an interesting oblique view on how social order is maintained, as according to is theory certain members of the public are classified as outsiders and treat like scapegoats. describe the theory a little bit here The evidence for this can be found as far back as ancient Greece Aristotle’s ‘unruly youths’ (Brake, 1980, p.1) Along with â€Å"fears of skilled pickpockets progressing to become burglars in the sixteenth century† (Shore, 2000, p. 21) and as near to our times is the example of Gypsy travellers who are and have been given the dubious pleasure of being one of the â€Å"carriers† of social evil and disorder of our days. Good use of examples This Sun headline (March 2005) on the right is just one of the many stereotypical images of gy psies, blown out of all proportion by mass media mediation and an example of that which is coined by Cohen as generating moral panic that is irrational and creates a situation â€Å"where people are both terrified and outraged† (Cohen, Making Social lives,p378). This use of inflammatory rhetoric with regards to gypsies is still being currently employed today as a Sun reporter reports he â€Å"found a community  brimming with fear and anger – and villagers hell-bent on getting rid of them (Sun May 2011). These headlines from the mass media (public space) with regard to gypsies whom historically have many times been the focal point of European society’s ills and represented as’ folk devils’ very good The media campaigns of hostility against these ‘folk devils’ have not only produced moral panic â€Å"a pattern of behaviour, group of people or a condition becomes defined as a threat to society, its values and its interests† (Making Social lives, p371). This on-going mass media campaign against gypsies resulted in change the nation’s politics and laws to re-address social order. Such, as under sections 77-80 of the 1994 Act, [local authorities may direct persons who are unlawfully residin g in vehicles on land in their own area to leave.] This an attempt to renew social order with regards to gypsies and thus allaying public fear.very good The media also played a significant role in sociologists Stuart Hall’s and co-authors (Policing the Crisis (1978) theory. Hall believed that the issue of crime was instrumental in controlling society and that the media constructions â€Å"contributed to a widespread belief that there was a crisis in society† (Making (Social lives, p378). As an illustration of some of the biased press coverage of street crime is a picture portrayed by this Sun image (Dec 2010) Hall surmises that this is how the media wishes to portray these issues to the public, as a rise in crime and disorder which can and should be treat by the government with greater policing measures and laws, which Hall terms the beginning of a â€Å"Law and Order Society† (Social lives, p378). He goes on to infer that media spin is used to distort and divert public attention from the clear problems of social injustice and inequality and that this aids government on social order policies. Evidence for this Law and Order society can be found with the introduction of the SUS (Stop and Search) powers that were used at their height when 1000 youths were stopped and searched in 5 days in what the police called â€Å"Operation Swamp†(bbc. Home, 25th Nov. 1981).well researched This resulted in the escalation of confrontation between the community and the police due to the locals perceiving an inequality and persecution of young blacks and this sparked off the Brixton race riots (1981). The outcome culminated in the renewal of social order with the abolition of the SUS law (1981). However they returned in another form due to 9/11 and 7/7 attacks to combat terrorism in 2007. To  compare and contrast Cohen and Halls views on mass media mediation and how the social order is m aintained through public spaces it will be shown by examining that they have differences and similarities. Where both Cohen and Hall agree with regard to their theories on the issue of mediation (public spaces) is that they both believe that the focus of the mass media places spin on how social and criminal deviants (muggers) are portrayed. Also they both rely on labels to support their social disorder theories i.e. folk devil and muggers and furthermore characterising them as stereotypes. Moreover they continue to agree that the media exaggerates and amplifies and create’ scapegoats’ whose behaviours good example of compare and contrast are demonised with resulting effect on social order of creating ‘moral panic’ on the one hand and a sense of ‘crisis in society’ on the other. Where they greatly disagree is on the root causes of moral panics and social crisis in that Cohen with very little supporting evidence, believed cultural anxiety was to blame (Making Social Lives, Table 1, p383,). Whilst Hall thought that the blame led elsewhere with his inference to social inequality and racism and that the media served the state in diverting attention away from these genuine social problems (ibid).good In contrast to both Cohen and Hall’s views on the mediation of ‘social disorder’ and the foundation of their theories on moral panic and society in crisis there is a view that has an alternative reason as to why and how the media can play a significant role in shaping social order in public spaces. This alternative view comes from the analysis of a longitudinal study (Making Social Lives, p381) by Huesmann et al on media effects, and in particularly how Huesmann and his team found a correlation between 557 children and the watching of violence on TV and a subsequent increase in propensity for aggressive behaviour in 398 of these same studied people. Therefore Huesmann et al. (2003) reached the conclusion on disorderly behaviour that there is a direct effect of media portrayal of violence. From this you can argue that in Huesmann’s view, media and mediation through public space in this case TV. can have a major negative role in the shaping of social order in society, by desensitising and normalising disorderly behaviour. Although there is no real causation evidence for these claims in Huesmann’s study and that the conclusion drawn on the media impact of television violence a chimera of other social factors very good expand on this a little. Thereby through  the examination of Cohen/Halls theories on mediation (media spin) on disorderly behaviour the following can be gleaned with regard to how one part of social order is produced in public spaces. Established norms of behaviour are created and exist in society supported by mass media and this sometimes leads to an increase in social pressure which is built up with a resulting increase in policing and law legislation (SUS laws). These societal norms are reinforced by media scapegoating of social and criminal deviants, Cohen’s ‘folk devils’ and Halls ‘muggers’. Although there are others (Huesmann et al) who believe that the shaping of social order in society is more directly influenced by TV violence alone. The methodology utilised in this essay was to shed light on the making of social order in public spaces through looking at two main theories on disorderly behaviour. And it has highlighted in my view that quite possibly genuine social problems and solutions are obscured by mediation resulting in legislation that deals with only the symptoms not the causes â€Å"The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power, because they control the minds of the masses† (Malcolm X (1925-1965). Bibliography Cohen, S. (1973) Folk Devils and Moral Panics, London, Paladin. Hall, S., Critcher, C., Jefferson, T., Clarke, J. and Roberts, B. (1978) Policing the Crisis: Mugging, the State, and Law and Order, London and Basingstoke, Macmillan. Huesmann, R., Moise-Titus, J., Pdolski, C-L. And Eron, L. (2003) ‘Longitudinal relations between children’s exposure to TV violence and their aggressive and violent behaviour in young adulthood: 1977–1992’, Developmental Psychology, vol. 39, no. 2, pp. 201–23. Google Image,, accessed 24th /26th May 2011 Google Image, accessed 25th May 2011 Jim Morrison (1943 – July 3, 1971) accessed 20th may 2011 Malcolm X (1925-1965) accessed 20th may 2011 Shore, H. (2000) ‘The idea of juvenile crime in 19th-century England’, History Today, vol. 50, no.6,pp. 21–7;

Sunday, January 5, 2020

Reflective Account Temperature Measurement - 979 Words

Reflective Account 2(850) : Temperature measurement Description My mentor asked me to take the body temperature of a patient. The patient is a 32 years old female Mrs W . I have confirmed to my mentor that I am confident to carry out the procedure. I started by introducing my self to the patient and ask consent to carry out the procedure; Mrs W said that she is happy with the fact that I will take her body temperature as part of the normal observations( Lefrant et al. 2003,cited in Dougherty Lister 2015). I wash my hands before I have checked the equipment. Also I make sure Mrs W is sitting comfortable; I have ask and checked if she is wearing hearing aids (– she is not wearing hearing aids . also the patient was in a vertical position while sitting in a chair so was no lying on none of the ears (Bridges Thomas 2009). The route to be use is by ear. I have start by checking the mode from LCD display on the tympanic membrane thermometer and placed a disposable probe on the thermometer probe tip. Gently I have inserted the probe tip in the ear canal until nearly seal the opening and press the scan button. After a few seconds the thermometer indicate the temperature reading by at beep signal and afterwards I have remove the probe tip in order to record the reading of the temperature. Mrs W s temperature was 37.7 °C . I have recorded as appropriate however reported to my mentor who supervise me throughout the procedure . Feelings Although I have performed this skillShow MoreRelatedTesting Measurement Of Blood Pressure, Body Temperature Measurement And Blood Glucose Monitoring983 Words   |  4 PagesThe purpose of this essay is to reflect on skills that I have performed whilst on my placement namely manual measurement of blood pressure, Body temperature measurement and blood glucose monitoring. 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